Effective Email Marketing Strategy
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Email is huge. After the coffee maker, it’s the first thing that people start up when they arrive at the office in the morning, and the last thing they shut down in the evening. Targeted email marketing allows you to quickly and efficiently connect with your customer base, without the need to design and print promotional materials, or pay for direct-mail.
It’s not spam. It’s delicious.
Many people believe that targeted email marketing is merely a euphemism for spam. While spam has done its best to tarnish the reputation of email as a legitimate marketing medium, this couldn’t be further from the truth. Email is an incredibly effective communication tool when it is used responsibly.
Okay. Sounds good. But how?
The logistics of email marketing are complicated, filled with headaches like email filters, ISP blocking, and different mail programs.
While the complexity of campaign management is enough to boggle the mind, your Alpine guide helps you through the morass of mail. We handle all the grit so our clients have the freedom to write, send, and reap the rewards of their email marketing strategy. Sometimes we even write for them. We know what works in email, what doesn’t, and what it takes to break on through to the other side.
Rainmaker offers everything a webmaster needs to run successful email marketing campaigns for yourself.
We take the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you’ve got a small list, or need to get your hands dirty with segmenting and personalization, we’ve got you covered.
Finally, it provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI.
Never touch a spreadsheet again
Rainmaker automatically handles all new signups, unsubscribes, bounces and even spam complaints for you behind the scenes. Keep on the right side of spam laws without having to think about it.
Every email you send includes a single-click unsubscribe link and our preference center feature lets your subscribers manage their own subscription. We handle the ugly side so you can focus on what you do best.
You can easily extend your lists to capture anything and everything about your subscribers. Whether it’s address, phone number or favourite lipstick. Not only that, but you can easily personalize your emails with any of the custom data you’ve captured.
Want to get even fancier? You can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you’ve captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.
Warning, the reload button can be addictive
The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.
See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam. Sending for clients? Easily give them access to only the reports you send on their behalf.
Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.
Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?
All this and more is at your fingertips for every subscriber in your account and is updated in real-time.
Statistics like open and click rates are useful for each campaign, but it’s when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn’t working in the emails you send.
By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don’t.
The hardest part about designing emails is making them look great in the dozens of email clients out there. Our email client report makes that a thing of the past by showing exactly which email clients your subscribers are using.
When you combine this report with our design and spam testing service, you can generate screenshots of exactly how your design looks in all these email key clients with a single click. Save yourself time and frustration by only focusing on the email clients that matter.
Our A/B testing feature makes it crazy easy to test your email campaigns and learn from them every time.
Write two different subject lines and see which one generates the most opens. Design completely different emails and see which version gets the most clicks. You tell us how to decide a winner, we’ll send the two options to a sample of your list and then automatically send the winner to everyone else.
Autoresponders and drip campaigns
Autoresponders make it easy to stay in touch with your subscribers without lifting a finger. Quickly build and schedule a series of automated welcome messages, birthday greetings and other date-based campaigns.
Set the rules around when an autoresponder should be sent using the triggers below, and then tell us what to send. We’ll do the rest.
Maintaining a good sender reputation
Today, the most important factor in the delivery of your email is your sender reputation. If ISP’s don’t know you or don’t like what you’re sending, you won’t be invited back. We’re constantly working to ensure you can piggyback off our great reputation and give your campaigns the best chance of reaching the inbox.
Human approval process
Before they can send a single campaign, every new customer is reviewed by our team to ensure they meet our comprehensive criteria covering permission, email content, privacy and much more.
ISP feedback loop integration
Campaign Monitor is integrated into the feedback loop of ISP’s like Yahoo, Hotmail and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically.
Email authentication allows our customers to prove they are who they say they are. Using technologies like Sender ID and DomainKeys/DKIM you can protect your reputation and improve the chances of getting delivered.
Smart bounce and complaint handling
We automatically detect different types of bounces and react accordingly. Undeliverable addresses are removed immediately, temporary fails are given additional chances before removal based on best practice.
Best practice built in
We support confirmed opt-in for all subscriber lists, include a single click unsubscribe link in all campaigns and allow your subscribers to maintain their own subscription through preference centers.
3rd party deliverability monitoring
We use a number of third party tools to monitor our inbox delivery to dozens of the leading ISP’s allowing us to spot potential delivery issues and react immediately. Our team monitors all major blacklists daily.