January 2006 Alpine Results Newsletter
We wish to take a few pixels, and some of your time,
to discuss an important component of any good
marketing plan. Seeing as how this is our first
Results newsletter of 2006, we figured that
effective email marketing would be
an excellent subject to kick this whole thing off.
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Email is huge. After the coffee maker, it’s the
first thing that people start up when they arrive at
the office in the morning, and the last thing they
shut down in the evening. Targeted email marketing
allows you to quickly and efficiently connect with
your customer base, without the need to design and
print promotional materials, or pay for direct-mail.
It’s not spam. It’s delicious.
Many people believe that targeted email marketing is
merely a euphemism for spam. While spam has done its
part to tarnish the reputation of email as a
legitimate marketing medium, this couldn’t be
further from the truth. Email is an incredibly
effective communication tool when it is used
responsibly.
Learn
more about targeted email marketing »
Okay. Sounds good. But how?
The logistics of email marketing are complicated,
filled with headaches like email filters, ISP
blocking, and different mail programs.
While the complexity is enough to boggle the mind, we
here at Alpine are expert guides through the morass
of mail. We handle all the grit so our clients have
the freedom to write, send, and reap the rewards of
their email marketing strategy. Sometimes we even
write for them. We know what works in email, what
doesn’t, and what it takes to break on through
to the other side.
Learn
more about the logistics of email marketing
»
Content, why do we love thee?
The old economy is still with us, and content is
king. As such, we don’t promise that an email
marketing strategy alone will be the magic bullet
that puts your competition in the grave.
However, if you can author content your audience
finds informative and engaging, and can put it in
their inboxes on a regular basis, you will see a huge
return on the time and effort you put into email
marketing.
That being said, let us introduce a few of our
clients, and show you how email has wildly improved
their ability to communicate with their audience.
People pay this man so they can sleep outside.
In the most frigid places on earth.
How the heck does he find them?
Mountain Link is a guiding organization based in
Bend, Oregon, that takes people on treks all over the
world. Whether you’re looking to explore
Patagonia, climb Kilimanjaro or summit Everest, these
guys will take you there and back safely. It may seem
strange for such a wild and rugged company to have a
well-honed email marketing strategy, but Mountain
Link discovered early-on the benefits of using email
to communicate with prospects and clients.
Mountain Link uses their “Tie-In” email
newsletter as a vehicle for sending slideshows from
the top of the world, announcing upcoming trips, and
sharing tidbits of information about their seasoned
guides.
For more information, please visit our
case study for Mountain Link »
Keeping valuable partners in the know.
For many years now, HP (yup, that’s
the HP) has used Alpine
Rainmaker to maintain contact with its network of
developers. HP wants to make sure it is providing the
best, most relevant information to these vital
partners, and it relies heavily on the statistics
provided by Rainmaker when deciding whether a
particular email campaign was successful or not.
Not only can they see how many people clicked through
to their website for a particular newsletter, they
can see which individual links that people
actually followed. This helps HP decide which
articles that their developers found particularly
helpful, and tailor the content of their future
mailings to better serve those needs.
For more information, please visit our
case study for HP »
There's business, and then there's meta-business.
Economic Development for Central Oregon is a
non-profit organization dedicated to attracting
businesses to the area, and helping to drive the
economic health of our region. EDCO regularly sends
email campaigns that discuss recent economic news
affecting Central Oregon, and announce upcoming
events.
Additionally, every email newsletter that EDCO sends
out features a sponsor, accompanied with an image and
link to the sponsor’s website. This exposure
does a lot of good for the sponsor in question, but
it is also extremely helpful for EDCO. When other
businesses realize the value of having their name in
front of all of EDCO’s subscribers, those
businesses want to become sponsors themselves.
For more information, please visit our
case study for EDCO »
Engaging in Email Strategery
Email works as a gentle reminder. If content is king,
awareness is queen, and everyone knows that
she’s the one who really calls the shots.
Appearing in the inboxes of your customers can
definitely help increase the awareness and identity
of your organization or company.
Learn
more about developing a solid email marketing
strategy »
We hope you have found this message informative and
engaging, and we encourage you to contact
us online, or call us 1-800-719-5782 if you have
any questions.
Team Alpine
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