Brooks Resources"The new site is beautiful and the functionality is pretty exciting. It has definitely become a powerful marketing tool. "We've had many sales that resulted directly from inquiries thorough the website. Visitors can search for a specific development, price range or type of view, even the number of bedrooms they want. "The site has literally paid for itself. We are pleased with how fast we've earned back our investment." Romy Mortensen, Marketing Manager The Business ChallengeA leading property developer needs a powerful website as a sales and marketing tool with the availability of real-time detailed listings information for clients and agents. Bringing website administration in-house unburdens the Webmaster and reduces programmer intervention. Keeping the site content fresh and relevant to attract new site visitors was important, and lowering ongoing site maintenance costs. The current site was cumbersome and site visits were brief in duration. Choosing a PartnerBrooks Resources chose Alpine Internet Solutions for the software and information architecture that support the new website. Center Stage enables Brooks to distribute content authorship across the enterprise, freeing creative staff for other initiatives and lowering the cost of content creation and refresh. Dynamic mapping makes updating listing status a virtually effortless task, keeping prospective clients and agents informed in real-time of available, pending and sold properties. Easy Navigation for Clients and AgentsPowerful navigation components, including full-text search capability, improve the user experience and extend time-on-site. Visitors can "Tell-a-friend" about a listing, enlarging the contact database for the salesforce and increasing site traffic. Delivering Measurable ResultsBrooks quickly realized return on their website investment. Listing information and status are immediately updateable by listing agents with the easy-to-use Content Management System. Both new and return site traffic have increased dramatically and the user session time has doubled, and in-house creative staff is far more productive, spending less than half the previous amount of time on administrative issues. The Solution:Center StageŽ Website Management software from Alpine Internet Solutions |
The ClientBrooks Resources Corporation maintains an overriding commitment to the community of Bend and its environment in its property development and sales, and programs. From the unpaved streets of a rough-and-tumble timber town, to the pristine views from Awbrey Butte, the people of Brooks Resources continue to respect and build on the character that is both the history and the future of the community. |
