What is this thing called
lead generation?

At its most basic, a lead is someone who is interested in your product or service. Lead generation is the process through which these people find and contact you or your company. Really, anything you do can be a potential lead generator, from running an advertising campaign, to networking at a conference, to sponsoring an event in your community.

The ubiquitous nature of the internet ensures that your website is always available to your customers, 24 hours a day, seven days a week. What's more, people (or leads, as it were) are able to visit your website at-will and learn more about your product or service, which goes a long ways in helping them become qualified leads.

Qualified leads are far more valuable than regular leads, as qualified leads have already decided that they are in the socioeconomic position to enter into a business relationship with you. Phew, that's a mouthful! Let‘s just say that qualified leads are ready, willing and able to give you some cash for whatever it is you're selling.

If you run a website that gives your visitors a ton of information about you and your products, and can present it in a well-organized manner, you'll save bundles of time by giving your leads the ability to pre-qualify themselves.